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Game Changer. 

OBJECTIVE
To reinvent a dying or bankrupt brand, investigate its core values and brand heritage and create a new visual identity while maintaining its original soul. Develop a range of business opportunities to thrive outside the existing industry in line with new brand strategies and guidelines.

 

APPROACH
SEGA is a Japanese video game company founded in 1960, renowned for creating innovative and exciting entertainment experiences. Now, SEGA focuses on developing and distributing high-quality electronic games, to constantly exceed the expectations of players to meet the needs of players of all ages and game types. They are committed to providing diverse, innovative, and unforgettable gaming experiences for players worldwide. To push entertainment to new heights through innovation and excellence.

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This draws on our initial ideas, diverging our thinking and understanding of the brand.
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Redesign the brand logo and redefine brand development.
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Defined the development of the brand and found many of the same paths.
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© 2024 by Ziyu Shi.

All Right Reserved. No part of this publication can be reproduced without expressed permission from Ziyu Shi.

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